How to turn your ideas into money
So you’ve decided to set up on your own and think you’ve got a good idea but how will it make you money.
Setting up your own business is anything but easy, the hours are long, everything takes longer than you thought, and hoped, and things can get frustrating.
But once you overcome this the important thing to remember is that rewards make everything worthwhile.
The hours you put in and the money you earn is for yourself and not someone else who is reaping the rewards.
But how do you make the dream a reality?
Talk it over
The best way to get ideas out of your head and into an organised plan is to talk about it. Use your family and friends as an initial sounding board before taking the ideas in a more organised fashion to a business advisor.
Take your time
Although the passion and drive or maybe necessity is important, it is vital not to get carried away. For a business to be successful it takes time, not only to plan but also to become established and make money. To make sure everything goes to plan you have to make sure you understand the plan. Know the industry, research your competition, understand your customers and most importantly have trust and belief in your product or service.
Know your limitations
In an ideal world we would all be able to do everything and not need any help from people who could prove costly. But the reality is that we can’t. There’s a reason why people pay web designers, accountants and PR and marketing executives and it’s not because they like spending money. It’s because they have to if they want to do a job properly. We can all set up a basic website, do our accounts and plan pr campaigns but how well is another question. It is important to do things right and look professional, especially when starting up because first impressions count.
If a designer / developer does your website then going forward it will be easy to maintain, while getting your books and databases set up at the beginning will save time in the long term.
Spend your money wisely
If you do go down the route of spending money on web design, make sure you know what you want, which will ultimately save time and money.
Once you have your website don’t ruin all the hard work by then writing the content yourself, unless you know what you’re doing. If you don’t then make sure you run everything through spell-check, get other people to check your content and understand key words and meta tags or no one will find your website.
Free advertising is one of the best ways to keep your set up budgets low, use Facebook, Twitter, Free Index and forums to get your business name out there.
Free software downloads are also a good way to keep costs down, at least in the beginning. Take advantage of the free trial to sample the programme to make sure it’s exactly what you want before splashing out.